It may seem like it, but it isn't. Among the many fruit drinks on the market, some are very similar, but they are not the same thing. Juice, nectar or soft drink are all juice, right? Not quite. First, it is important to mention that there is a decree (6.871/2009 from the Ministry of Agriculture) that regulates and establishes the standardization and classification of drinks. Among the three types, the processing method and the ingredients contained in each product are the main points to consider. A good tip for us consumers is to pay attention to the information described on the packaging. The legislation is strict and defines in detail the differences between the drinks. See:

Nectar – Less fruit: these are diluted drinks that may contain sweeteners, colorings, preservatives and other additives. There are a few options on the market without these added substances. This type of product must contain an average of 20% to 30% fruit pulp. If the packaging says “nectar”, be careful.

Soft drinks – Very little fruit: usually the famous “powder juice” that needs to be diluted in water. Technically, it is not a drink, because it is not ready to drink. Its official name is: solid preparation with fruit flavor. Generally, they have 8% to 10% fruit. They can contain up to 30% pulp, but most are far below that. If there is no fruit, there are additives. This is the least recommended option.

Important: it is usually the famous “powdered juice” that you knew until now... Frutis were designed with this in mind, practicality that goes beyond flavor. It has to be tasty, but it has to be good for you, bringing back that fond memory of powdered soft drinks, but without the little lies of ingredients that seem good, but are far from being so. And containing actual powdered fruit, making up the majority of the product.

Juices – More fruit: among the processed juices, this is the healthiest. To be considered juice, the law technically requires that the composition contain at least 50% fruit pulp. It can contain water and up to 10% sugar. However, it cannot contain any type of preservative or other artificial additive. The designation “100% whole” is exclusive to juice without added sugar, flavorings or preservatives. The description of the ingredients must only include the fruit. Therefore, its shelf life may be shorter. This is the best option for ready-to-drink beverages.

As for vitamins and minerals, these drinks are usually fortified with those found in significant quantities in the fruit itself. Fiber may also be added.

Understand: the most common type found in supermarkets is not juice, but fruit nectar. The Ministry of Agriculture requires manufacturers to state on the label whether the drink is juice, nectar or soft drink. Keep an eye out! The convenience of a ready-made drink is irresistible. Just open the package and enjoy. But whenever possible, opt for natural juice, the one made on the spot, squeezing fresh fruit (or frozen, as a second option). Preferably organic. Remember: if it's good for you, it doesn't always have to be expensive or time-consuming. The best thing is when it's tasty for your palate, but also for your health. Think about this when making your next choice. Plan ahead. Until next time!