This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.frutificado.com.br (the “Site”).

In order to provide Users with a transparent view of the practices related to the collection, storage and ways in which data is used by Frutificado, we present this Privacy Policy.

By making Purchases in the Store, you will effectively be indicating your agreement with the Privacy Policy and Terms of Use. Therefore, we suggest that you carefully read these documents, as well as any updates, before deciding to use or proceed with your Purchase.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect device information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org . Read more in Note 1 below.

- Information collected from the use of social media: if you access Frutificado pages on social networks including, without limitation, Instagram, Facebook, we will have access to access and interaction statistics with our pages, and may also have access to your personal information that these third parties provide to us.

- communication with Frutificado. If you use the tools provided by Frutificado or any other forms of communication with us, we may keep a record of these in order to help you resolve future problems you may have.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

Note 1: Cookies

We use cookies for a variety of purposes, including:

• Marketing actions for remarketing: this feature allows us to reach Platform Users to remind them to register with Fruti or to easily access the Platform again.
• Understand the behavior of the Platform and better develop these products.

Is it possible to limit the collection of cookies?

Browsers generally allow the collection of cookies to be disabled, so if the user does not change the cookie collection policies of their browser, it will be considered that they agree to the collection of cookies by the website. Unfortunately, Fruti may not function as intended if the collection of cookies is disabled.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, to generate analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

DATA STORAGE AND SECURITY

Frutificado will do everything possible to keep data secure at all times, including adopting security and protection measures compatible with the nature of the data collected, used and stored. However, we do not guarantee in any way that such security measures are error-free or that they are not subject to interference by third parties (hackers, among others). By their nature, despite Frutificado's best efforts, any security measure may fail and any data may become public.

BY ACCEPTING THE TERMS OF USE AND/OR USING FRUTIFICADO, YOU EXPRESSLY UNDERSTAND AND ASSUME THIS RISK AND AGREE THAT FRUTIFICADO WILL NOT BE RESPONSIBLE FOR THIS TYPE OF DATA LEAK.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

To deliver Purchases in our Store, we will share personal information with partners, such as credit card operators and carriers/logistics services. By using our Store, you agree to the sharing of your data in the manner described in this Privacy Policy.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

A request to delete your personal data may be made by email to falecom@frutificado.com.br and this will result in the immediate deactivation of your account with Frutificado, with the permanent loss of any data entered therein. To continue making Purchases in the Store, you must initiate the necessary procedures to create a new account with Frutificado. After deleting this data, Fruti may continue to use the anonymized data, in a non-individualized manner, that is, without any personal identification of the User, for the purposes set forth in this Privacy Policy.

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at falecom@frutificado.com.br

The terms of this Privacy Policy are governed by and shall be interpreted in accordance with the Laws of the Federative Republic of Brazil.

BY ACCEPTING THIS POLICY, YOU WILL BE DEMONSTRATING FREE, EXPRESS AND INFORMED CONSENT TO ALL THE PRACTICES MENTIONED IN THIS PRIVACY POLICY.

IF YOU DO NOT UNDERSTAND ANY PART OF THIS PRIVACY POLICY, PLEASE CONTACT FRUTIFICADO BEFORE ACCEPTING THE TERMS SET FORTH HEREIN. We are available to clarify any questions that our users may have, via email falecom@frutificado.com.br